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Family-owned Direct2florist was set up in February 2007 with one goal - to put consumers directly in contact with professional florist shops around the world, in the process giving consumers control of the flower sending process.
Founded by florists who ran a number of highly regarded flower shops in the North West of England, the idea for Direct2Florist came up because the shop staff were tired of having to make bouquets that were worth far less than the customer had paid because the likes of Interflora, eflorist and Flowers Direct had taken a huge chunk of money as commission.
Originally called florist2florist, a network of like-minded independent florists was set up, with florists able to send orders to each other for delivery around the UK, in the process ensuring customers received value for money because they were not losing any value from their order in commission.
Unsurprisingly, with the lucky recipients of beautiful flowers receiving bigger, better floral designs, this customer-focused, value-for-money approach, unsurprisingly proved hugely popular. As a result, the business continued to grow, as did demand from value hungry consumers for a website that allowed orders to be placed online, directly with the shop that would be delivering the flowers, with no hidden commission being robbed from orders. Direct2florist was created to meet this demand, with the service growing to now cover 14 countries via 3,500 florists, all working to the Direct2florist philosophy of offering:
Unbeatable value where ALL of the flower value of an order goes to the delivering florist, resulting in a bigger, better end product