Samuel Johnston Limited was established in 1936, back then the internet wasn’t a thing. Everybody went into stores to purchase their pram. Over the past 80+ years the industry has evolved and adapted to the advancement in technology and changes in the environment. Samuel Johnston Ltd has done the same, becoming one of the UKs longest established and largest independant retailer. We have grown from Belfast’s leading brick and mortar independent nursery retailer to an amazing online and instore company that provides goods around the world. The website has allowed the company to offer customers everything possible to make the dauting experience of becoming a new parent as pleasant and easy as possible. We get it! It can be stressful and expensive. Therefore, we try to offer the best products at the best possible prices and price match any other company so that we maintain this promise. We have even began offering to our customers our exclusive bundle offers. These offers enable a new parent to purchase everything they may need, a travel system with as many accessories as possible, a highchair, a bedside crib and many other additions that mean that in one purchase, a new parent has everything they need and at the best price.
We believe it should be as easy as possible, so we make it as easy as possible. You can trust us to deliver the best possible service, product and price. The only thing we can’t deliver is the baby.