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With too many negative representations of Africa entrenched in images of war, disease, poverty and famine, Oyé seeks to redress the balance and highlight the fantastic range of cultures, foods, music and artists that make this great continent one of the most vibrant and inspiring in the world. The festival is also a truly international event that harnesses the spirit of multiculturalism and tolerance. It has played host to artists from nations right across Africa and also programmes music from South America and The Caribbean with Salsa, Soca, and Reggae always a popular addition to the festivities.
But Africa Oyé is about more than music. Over 60 stalls selling the best food, drink, arts and crafts and fashion from Africa and beyond will again be present at the Oyé village. Long time supporter ‘News From Nowhere’, one of the UK’s premier stockists of African music, will have merchandise from all the performing artists and much more on sale. It’s a great opportunity to not only take in some of the best roots music around, but take some home with you too.
Africa Oyé has gone from strength to strength over the last twenty years. The event held over 50,000 visitors and generated over £1.3m in extra income for the city in 2010 – an unprecedented success for the festival. As a result, Africa Oyé has had to take steps to ensure future success of the festival, and consider the interests of all visitors to the event.