About this Event
Breast Cancer Now’s #wearitpink day is one of the biggest fundraising events in the UK. Taking place on Friday 20 October during Breast Cancer Awareness Month, thousands of amazing people will wear it pink in their communities, schools or work places for the UK's largest breast cancer charity, Breast Cancer Now.
And since our first event in 2002, together we've raised over £30 million for our life-saving research. Research that's working to discover how to prevent breast cancer, how to detect it earlier and how to treat it effectively at every stage so we can stop the disease taking lives.
How do I take part in wear it pink?
It's easy - just wear something pink on Friday 20 October, raise money and you are helping to make cutting-edge breast cancer research happen.