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Introduction is a UK-based company founded in 2006 whose primary business is selling sofas, sofabeds, chairs and beds online. It has 3 showrooms in London as well as Nottingham, Bath, Glasgow, Harrogate and Guildford. More recently, it has also opened concessions in some House of Fraser department stores. The company was purchased in January 2019 by Frasers Group for "a nominal sum."

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Greater London

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